On the 06th of February, AICS Addis Abeba participated to the opening cerimony of the International Coffee Conference, Exhibition and Festival 2020 organized by the Ethiopian Coffee and Tea Authority and the Ministry of Agriculture.
During the event, Adugna Debela (Ph.D.), Director-General of Ethiopian Coffee and Tea Authority (ECTA), officially launched the new Ethiopian Coffee Brand Logo which represents the “Coffee from the Land of Origins”: Ethiopia. The new logo should distinguish Ethiopian coffee all over the world, and allow Ethiopian farmers to have premium prices for their production. The Italian Agency for Development Cooperation (AICS) – Addis Abeba Office supports the agro-industrial and private sector development in the country, and in particular it is committed to improve the sustainability and inclusiveness of the Ethiopian coffee value chain through private and public partnership. The project, implemented through UNIDO, is a great example of the involvement of the Italian private sector in the development cooperation, thanks to the participation of illycaffè and Ernesto Illy Foundation, two Italian excellencies in the coffee value chains worldwide.
